From Purpose to Profit: Building a Community-Driven Brand That Lasts
Join us for an honest, behind-the-scenes conversation with Mila Clarke, The Hangry Woman, as she shares how she transformed her personal brand into a purpose-driven company focused on helping people with diabetes build confidence and knowledge around nutrition and self-management.
She covers topics such as diabetes management, food, cooking, and self-care from the perspective of someone living joyfully with the condition. With a background in communications and marketing, she brings insights you’ll want to learn from.
She recently launched Glucose Guide, a first-of-its-kind nonprofit diabetes coaching platform, complete with a mobile app designed by someone living with diabetes.
Mila knows how to activate a community and has grown her app into a business. She shares what it takes to navigate monetization, community building, and the realities of doing it all solo.
This is a story about what works, what doesn’t, and what it takes to build something meaningful that lasts. If you’ve ever wondered how to go from an idea to a purpose-built business, you won’t want to miss this one.
In this session, you’ll learn:
- How to evolve from a personal brand or idea into a scalable business with products and services
- What it really takes to monetize a passion project (and stay financially sustainable)
- Where AI fits, and doesn’t fit, when building authentic communities
- How timing, including launching during COVID, can unexpectedly accelerate growth
- The realities of running a business as a team of one and how to make it work
REGISTRATION
Registration on Eventbrite is required to attend in person. Save your seat now!
SPEAKER
Mila Clarke, Founder, Hangry Woman + Glucose Guide
Mila Clarke, MS, NBC-HWC, is a public health nutritionist, diabetes patient advocate, Board Certified Integrative Nutrition Diabetes Health Coach, and author of the blood sugar balance blog, The Hangry Woman. She is the founder of the nonprofit organization Glucose Guide, a nutrition education organization helping people with diabetes build confidence and knowledge around basic nutrition and self-management. Mila earned her Master’s in Applied Nutrition from Lamar University in Beaumont, Texas, and is board certified through the National Board for Health and Wellness Coaches. She has been featured by CNN, The New York Times, Eat This Not That, USA Today, Good Housekeeping, and WebMD, and has contributed to Healthline, The Washington Post, and EatingWell Magazine. Connect with Mila on Facebook and Instagram.
DETAILS
📅 Date & Time: Friday, April 10, 2025, 8:30 AM – 10:30 AM (9:00 AM online)
📍 Location: The Ion, 4201 Main Street, Houston, TX 77002
🚗 Parking: Red Lot- Enter 4203 Fannin Street for direct access. Complimentary up to 3 hours. Ion District Parking Garage- Enter 4111 Fannin Street. Complimentary up to 2 hours.
🥐 Breakfast: Enjoy a complimentary continental breakfast and coffee.
LIVESTREAM LINKS
THANK YOU TO OUR SPONSORS
A special thank you to our ongoing sponsors: Impact HUB Houston, The Ion, Zoetica Media, Mighty Strategic Consulting, and SmartSocialMastery.
SMBHOU NEEDS YOU
The Social Media Breakfast of Houston connects a community of over 1,600 PR, Marketing, and Small Business professionals who meet monthly to learn, connect, and collaborate. We’re looking for breakfast sponsors to help fuel the conversation for just $100 per month. Want to be an exclusive sponsor in your category? 📧 kami@zoeticamedia.com