How Shareable Short-Form Videos Build Trust and Sales
Creating short-form video can feel overwhelming, especially when every platform seems to reward something different. In this practical session, Britney Crosson of Fun Love Media will break down how to create shareable videos that build trust, connect with the right audience, and help turn attention into real business results. If you want to stop guessing and start making content people actually want to watch and share, this session is for you.
Key Takeaways from the Talk:
- Learn a framework for creating shareable short-form videos that help build your brand.
- Understand why serving your audience first leads to more trust and more sales.
- Discover what makes video content more relatable, more watchable, and more likely to gain momentum on social platforms.
- Explore practical research methods, including using customer language and online conversations, to create stronger content ideas.
- Get a realistic content creation process you can use to batch videos and stay consistent without burning out.
SPEAKER
Entertainer and Social Media Thought Leader, Britney Crosson, is the Founder and Creative Director at Fun Love Media, a creative marketing agency specializing in organic social media content creation and strategy. As a lifelong performer, Britney has appeared in numerous productions including stage plays, musicals, television and film. As life got busier with parenthood and business ownership, Britney turned to social media as a way to entertain audiences. Additionally, business owner friends turned to her for social media help, work that eventually led to the start of Fun Love Media. You may have seen Britney dancing on her treadmill or lip syncing to 90s music on social media. With 100+ million views, and counting, Britney inspires audiences all over the world with her “post the f***ing video” message. She believes that no matter your age, you can transform your life with the power of social media. Britney founded Social Success in 2022, an event for bold brands and creators that want to make a huge impact with their content. Britney was the Host of The Social Sunshine Podcast for 5 years, from 2019 – 2024 and is currently the host of The Middle Mix, a show for middle aged people serving up honest conversations about life and career that’s fun, funny and unfiltered. Instagram Facebook LinkedIn
DETAILS
📅 Date & Time: Friday, June 12, 2026, 8:30 AM – 10:30 AM (9:00 AM online)
📍 Location: The Ion, 4201 Main Street, Houston, TX 77002
🚗 Parking: Red Lot- Enter 4203 Fannin Street for direct access. Complimentary up to 3 hours. Ion District Parking Garage- Enter 4111 Fannin Street. Complimentary up to 2 hours.
🥐 Breakfast: Enjoy a complimentary continental breakfast and coffee.
LIVESTREAM LINKS
To be added.
THANK YOU TO OUR SPONSORS
A special thank you to our sponsors: Impact HUB Houston, The Ion, Zoetica Media, Mighty Strategic Consulting, and SmartSocialMastery.
SMBHOU NEEDS YOU
The Social Media Breakfast of Houston connects a community of over 1,600 PR, Marketing, and Small Business professionals who meet monthly to learn, connect, and collaborate. We’re looking for breakfast sponsors to help fuel the conversation for just $100 per month. Want to be an exclusive sponsor in your category? 📧 kami@zoeticamedia.com