TikTok Myths vs. Reality for Houston Businesses
While you’ve been perfecting your LinkedIn strategy, smart businesses have been quietly building million-dollar audiences on the platform you’ve been ignoring. Join Keenya Kelly, CEO of If You Create It and the strategist behind multiple six-figure business transformations, as she debunks the myths keeping business professionals away from TikTok.
In this candid conversation, Keenya will reveal how businesses across industries, from law firms to real estate agencies to B2B consultants, are leveraging TikTok’s unique algorithm to build authority, generate leads, and create content that works across all platforms. With the platform’s staying power becoming more evident, and a potential acquisition on the horizon, now’s the time to understand why TikTok isn’t just another social app. It’s your competitive advantage waiting to be unlocked.
What You’ll Learn:
- Why One Video Can Work Across Every Platform How short-form content created for TikTok becomes your content strategy for Instagram, YouTube, LinkedIn, and Facebook.
- The Reality of Time Investment vs. Results An honest take on how much time TikTok requires and why it might be less than you think.
- Small Business vs. Big Brand Advantage Why the algorithm gives new accounts a real shot at visibility that other platforms don’t.
- Creating Authority by Delivering Value Position your expertise through content that educates, informs, and builds trust—turning views into leads and followers into customers.
- The Local Business Edge Why location-based businesses are seeing outsized success and what that means for Houston professionals.
SPEAKER
Keenya is the CEO of If You Create It, a Video Marketing & Consulting agency in Houston, Texas where she strategically helps business owners developvideo & funnel marketing strategies. In just 4 years through vertical video marketing, Keenya has grown an audience of over 600,000, generated over $2 million dollars in her business and has helped thousands of business owners scale and market their businesses online. She recently helped one of her clients reach over $1 million dollars in her business in 10 months on the TikTok platform.
DETAILS
📅 Date & Time: Friday, August 8, 2025, 8:30 AM – 10:30 AM
📍 Location: ION, 4201 Main St, Conference Room 031, Houston, TX 77002
🚗 Parking: Red Lot – Enter 4203 Fannin Street into your GPS for directions directly to the red parking lot, located across the street from the Ion. This lot is for guest and event parking. Complimentary parking for up to 3 hours. Ion District Parking Garage – Enter 4111 Fannin Street into your GPS for directions directly to this parking garage, located a block away from the Ion. Our garage is available to all tenants and guests of the Ion and Ion District. Complimentary parking for up to 2 hours. Parking Map
👋🏼 Arrival Details: Upon your arrival, please look for signs that will direct you to our event space in Conference Room 031.
🥐 Breakfast: Enjoy a complimentary continental breakfast and coffee.
LIVESTREAM LINKS
SMBHOU SPONSORS
Speke Fest 2025: Night of the Living Pod, Impact HUB Houston, The Ion, SESH Coworking, Trish Badger Photography, Zoetica Media, Mighty Strategic Consulting, and SmartSocialMastery.
SMBHOU NEEDS YOU
The Social Media Breakfast of Houston is a community of over 1,400 PR, marketing and small business professionals who meet monthly in Houston, both in person and online. We want to promote your business with a social media and email campaign to our members! In return, we are looking for breakfast sponsors starting at $100 a month. Want to be an exclusive sponsor in your category? Let’s talk. Email kami@zoeticamedia.com.